Associate Professor Kittipitch Bannangkoon, M.D., is an Interventional Radiologist at the PSU MiSIR Center, Prince of Songkla University, Thailand. He serves on the board of TSVIR, has contributed to Thailand's national HCC treatment guidelines, and authored a comprehensive Thai-language TACE textbook. He is recognized as one of the pioneers of cone-beam CT-guided superselective TACE in the Asia-Pacific region. His research interests include superselective TACE, navigation software-assisted TACE, and body composition as prognostic factors in HCC.